Arbor Week Media Kit

Help spread the word about California Arbor Week!

Traditional Media Tool Kit

We have provided these traditional media resources to make it as easy as possible for community members and organizations to participate and successfully get the word out about California Arbor Week.

Event Announcements – Newspaper, Radio, Television Outlets

Media Advisory Template – A brief announcement of an event or press conference that gives information such as the place, date, time, and purpose of the event – this helps you raise publicity and get more people involved.
Press Release Template – The press release is usually sent out the day of your event or after it is over. This allows you to share the success of your event with a wider audience.

Proclamations – Involve your City Council or County Board of Supervisors

Proclamation Template – Proclamations are a highly effective way to involve your local city council or mayor in your organization’s California Arbor Week efforts.

Write to Your Local Newspaper – Help Spread the Word!

Letter to the Editor Template – Write letters to your local newspapers about your organization and your California Arbor Week events.
Op-Ed Template – The op-ed is usually read by those you most want to reach in the community, including business leaders and policymakers.

Canva Templates for Promotional Media

It’s easy to customize these California Arbor Week branded templates with your organization’s images, event information, website QR code, and logo. A free account with Canva is required to access, edit, and download the templates. If you are a nonprofit you can get a FREE Canva Pro for Nonprofits account by applying on their website. Canva also has some great tutorials to help you get started. Need some graphic design help? Watch our Graphics Design Webinar!
Image of a press conference men and women standing behind a podium.

Promotional Media: Logo, Brochure and Cue Cards

Use these graphics and tools for any of your Arbor Week planning, education, our outreach events.

Social Media Tool Kit

Share your love of trees and how they benefit our community during California Arbor Week  which is observed March 7 -14 every year. Please use the following tools to help guide your social media activity. Be sure to personalize your posts, stories, and photos as much as possible!

Captions to Personalize

Awareness Focused

Happy #CaliforniaArborWeek! Planting and caring for trees matter more than ever as we face the impacts of a warming climate. Let’s celebrate trees because🎉:

🌳Trees clean the air by filtering out pollution

🌳Trees remove carbon dioxide from the atmosphere

🌳Trees shade and cool our neighborhoods

🌳Trees reduce energy costs

🌳Trees improve our mental health

🌳Trees cultivate safer and more walkable communities

🌳Trees strengthen and create more resilient neighborhoods

 

Event /Organization Focused

I’m celebrating #CaliforniaArborWeek by joining {Tag local organization you are supporting and/or California ReLeaf} to strengthen our community with the power of trees. 💪🌳🌲

Trees Matter–especially as we face a changing climate. One way we can build climate-resilient communities is by planting trees. Every tree planted works to pull carbon dioxide out of the atmosphere, clean our air and water, cool our neighborhoods, provide habitat for wildlife, connect communities, and support our health and well-being.

Join me in giving the gift of trees to the next generation! {Insert volunteer opportunity/donation opportunity /or date and time of local Arbor Week event}

Canva Templates and Images for Social Media

It’s easy to customize these California Arbor Week branded templates with your organization’s images, event information, website QR code, and logo. A free account with Canva is required to access, edit, and download the templates. If you are a nonprofit you can get a FREE Canva Pro for Nonprofits account by applying on their website.  Canva also has some great tutorials to help you get started.
California Arbor Week with social media likes and hearts icons

Tag – @calreleaf

Tag California ReLeaf in your posts! This way we can see, engage, and potentially share your posts.

Facebook: @calreleaf

Instagram: @calreleaf

Twitter: @calreleaf 

Hashtags – #CaliforniaArborWeek

Use #CaliforniaArborWeek either in the main text or below your message.

California Arbor Week Sponsors

U.S. Foreste Service Department of Agriculture
Cal Fire

“He who plants a tree, plants a hope.”–Lucy Larcom

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