Arbor Week Media Kit

Traditional Media Tool Kit

We have provided these traditional media resources to make it as easy as possible for community members and organizations to participate and successfully get the word out about California Arbor Week.

Event Announcements – Newspaper, Radio, Television Outlets

Media Advisory Template – A brief announcement of an event or press conference that gives information such as the place, date, time, and purpose of the event – this helps you raise publicity and get more people involved.

Press Release Template – The press release is usually sent out the day of your event or after it is over. This allows you to share the success of your event with a wider audience.

Proclamations – Involve your City Council or County Board of Supervisors

Proclamation Template – Proclamations are a highly effective way to involve your local city council or mayor in your organization’s California Arbor Week efforts.

Write to Your Local Newspaper – Help Spread the Word!

Letter to the Editor Template – Write letters to your local newspapers about your organization and your California Arbor Week events.

Op-Ed Template – The op-ed is usually read by those you most want to reach in the community, including business leaders and policymakers.

Canva Templates for Promotional Media

It’s easy to customize these California Arbor Week branded templates with your organization’s images, event information, website QR code, and logo. A free account with Canva is required to access, edit, and download the templates. If you are a nonprofit you can get a FREE Canva Pro for Nonprofits account by applying on their website. Canva also has some great tutorials to help you get started. Need some graphic design help? Watch our Graphics Design Webinar!