New Way to Donate Through Facebook

The feature is still in its test phase, but Facebook has developed a new way for people to give to nonprofit organizations. Donate, the newly created feature, will allow people to contribute directly to nonprofits through Facebook.

 

Your organization may already have a donate button on their Facebook page, but that’s been created through an app and runs through an outside vendor like PayPal or Network for Good. That button is also only visible if a person visits your organization’s Page.

 

The Donate feature will appear beside Posts in the News Feed and at the top of participating organizations’ Facebook Page. By clicking “Donate Now” people can choose an amount to donate, enter their payment information, and immediately donate to the cause. They will also have the option of sharing the nonprofit’s post with their friends along with a message about why they donated.

 

The feature is currently being tested and developed with a handful of organizations. Any nonprofit groups that is interested in tapping into this new feature on Facebook can fill out the Donate interest form in the Facebook Help Center.

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