Laʻau Tagata ma Koreatown Youth and Community Center (KYCC) na fa'aalia e uiga i le auala na latou fa'aogaina ai le Community-Based Social Marketing approach e fa'aulu ai se fa'amasinoga fa'alesiosiomaga i le itu i saute sasa'e o Los Angeles County e fa'asusu ma tausia la'au fa'ato'a toto. Vaaiga masani o le a fa'aalia se fa'amatalaga i le fa'amasinoga fa'aagafesootai ma itu tau feso'ota'iga o lenei galuega.
O le a aofia ai: Edith de Guzman, Faatonu o Suesuega i TreePeople; Rachel Malarich, Pule o Auaunaga Siosiomaga i le KYCC; ma le Common Vision's Michael Flynn, Faatonu Sili & Ray Stubblefield-Tave, Fa'atonu Polokalama.