Amuna awiri aku Seattle amakolola mitengo yakumidzi yakumidzi yomwe yawonongeka chifukwa cha chitukuko, matenda kapena kuwonongeka kwa mphepo yamkuntho, ndikuisintha kukhala mipando yanthawi zonse, chidutswa chilichonse kukhala nkhani yodziwika bwino ya zomera.
Bizinesi yawo, yomwe idayamba zaka zinayi zapitazo, ili ndi zolembera zonse zomwe zimawoneka ngati zikulozera kugwa komanso kutha kwachuma chachuma. Zimakhazikitsidwa pamalingaliro abwino ndi malingaliro. Zili ndi zovuta zazikulu komanso zosapeŵeka. Ndipo imagulitsa malonda apamwamba omwe amapempha ogula kuti achitepo zoopsa ndikukhala ndi chikhulupiriro.
Koma kampaniyo, Meyer Wells, wachita bwino. Kuti muwerenge zambiri za momwe kusinthira mitengo yamatawuni yomwe yawonongeka kukhala malo olowa m'mabanja odalirika kwathandizira bizinesi yopambana.